The new Reebok Easy Tone woman’s shoe is being advertised everywhere from billboards, to television, to at the gym. Apparently it is no ordinary running shoe because it has a ‘balance ball inspired technology’ at the bottom. This is said to help make definition in your legs and butt by simply waking. I thought walking already did that? It was not the shoe exactly that caught my eye, but the way it was being advertised. First of all, the lady selling it in the commercial had one of the most physically fit bodies i have ever seen. i wounder how many people they had to look at until they found her… Also, as she was selling the shoe, the camera just went off her face to focus closely to her butt. This immediately makes the consumer think that ‘wow if i buy this shoe, maybe my ass will look like that’ 
. Yea if only…
These types of commercial target women 100% but also appeal to men as well. It shows an attractive women selling an expensive shoe, so the next time you go shoe shopping, Reebok’s name will pop into your head. Also it make you think that this shoe is different because of the bottom, but really its another gimmick used to sell. It keeps repeating better butt and the men will look in order to sell the product to a huge audience of women.
