With all of the recent recall issues, Toyota has a lot of explaining to do. They recently put out a new commercial apologizing for everything that has recently happened. It talks about Toyota’s commitment to restore its tarnished name and the 172,000 employees who have stopped the current production and ‘dedicated to making things right’. It’s a very emotional ad with the music and tone of voice and historical pictures. But ultimately what we don’t have is a person taking responsibility and saying what went wrong.
Toyota must be really hurting when sending this message. Many people have lost their faith in the company and are disappointed. Apologies like this are rare in advertisement, and i feel like it was only done because the company fears lawsuits, but i also do hear sincerity in the message. Mistakes are bound to happen and it is only human. I think this sincere apology will be receptive from the American consumers, however I think many of us will forget about it very soon.
